|
|
DECISION MAKING PROCESS: The five step decision making process the consumer uses to complete a purchasing decision. Step one is defining the problem. Step two is collecting data on possible choices. Step three is evaluating the alternatives. Step four is making a decision. Step five is post-purchase behavior, sometimes buyerÕs remorse.
Visit the GLOSS*arama
|
|

|
|
|
TOTAL UTILITY The total satisfaction of wants and needs obtained from the use or consumption of a good or service. This is the cumulative amount of utility generated from consuming a good over a given time period. Total utility is most often used in consumer demand theory to indicate how much overall satisfaction someone obtains from a given activity. The primary behavioral motivation used in consumer demand theory is the goal of maximizing total utility. Total utility is also used to derive marginal utility.
Complete Entry | Visit the WEB*pedia |


|
|
|
John Maynard Keynes was born the same year Karl Marx died.
|
|
|
"Life is a promise; fulfill it. " -- Mother Teresa, humanitarian
|
|
AEC Annual Equivalent Costs
|
|
|
Tell us what you think about AmosWEB. Like what you see? Have suggestions for improvements? Let us know. Click the User Feedback link.
User Feedback
|

|