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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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CAPITAL

The manufactured, artificial, or synthetic goods used in the production of other goods, making capital the "produced" factor of production. This is one of four basic categories of resources, or factors of production. The other three are labor, land, and entrepreneurship. Capital makes labor more productive.

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Today, you are likely to spend a great deal of time at an auction hoping to buy either a how-to book on home repairs or a large, stuffed kitty cat. Be on the lookout for telephone calls from former employers.
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A half gallon milk jug holds about $50 in pennies.
"We may affirm absolutely that nothing great in the world has been accomplished without passion."

-- Hegel

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