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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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AUTONOMOUS INVESTMENT Business investment expenditures that do not depend on income or production (especially national income or even gross domestic product). That is, changes in income do not generate changes in investment. Autonomous investment is best thought of as investment that the business sector undertakes regardless of the state of the economy. It is measured by the intercept term of the investment line. The alternative to autonomous investment is induced investment, which does depend on income.
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BROWN PRAGMATOX [What's This?]
Today, you are likely to spend a great deal of time strolling through a department store hoping to buy either an AC adapter that works with your MPG player or rechargeable batteries. Be on the lookout for crowded shopping malls. Your Complete Scope
This isn't me! What am I?
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
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"The first responsibility of a leader is to define reality. " -- Max DePree, executive
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JHR Journal of Human Resources
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