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FIXED STRUCTURES: One of three types of capital goods purchased with investment expenditures. Fixed structures include buildings, factories, and other capital goods that are essentially fixed to the ground. The other types of capital are equipment and inventories.

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CARDINAL UTILITY

The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.

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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time wandering around the shopping mall seeking to buy either clothing for your kitty cats or a set of luggage without wheels. Be on the lookout for neighborhood pets, especially belligerent parrots.
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
"I've always believed that if you put in the work, the results will come. I don't do things half-heartedly. Because I know if I do, then I can expect half-hearted results. "

-- Michael Jordan, basketball player

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Pacific Stock Exchange (US, LA and San Francisco)
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