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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.
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ARC ELASTICITY The average elasticity for discrete changes in two variables. The distinguishing characteristic of arc elasticity is that percentage changes are calculated based on the average of initial and ending values of each variable, rather than initial values. Arc elasticity is generally calculated using the midpoint elasticity formula. The contrast to arc elasticity is point elasticity. For infinitesimally small changes in two variables, arc elasticity is the same as point elasticity.
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BEIGE MUNDORTLE
[What's This?]
Today, you are likely to spend a great deal of time flipping through the yellow pages wanting to buy either a replacement washer for your kitchen faucet or a stretchable, flexible watch band. Be on the lookout for slightly overweight pizza delivery guys.
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Paper money used by the Commonwealth of Massachusetts prior to the U.S. Revolutionary War, which was issued against the dictates of Britain, was designed by patriot and silversmith, Paul Revere.
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"The past is a foreign country; they do things differently there." -- Leslie Poles Hartley, Writer
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RJE
RAND Journal of Economics
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