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BUILDING CYCLE: The recurring periods of first active and then stagnant home sales and housing construction. A complete cycle usually lasts from 15 to 20 years. The source of these ups and downs rests with the competitive nature of the home construction business, the length of time it takes to build a house and, perhaps most importantly, the length of time before a house depreciates.

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UTILITY MAXIMIZATION

The process or goal of obtaining the highest level of utility from the consumption of goods or services. The goal of maximizing utility is a key assumption underlying consumer behavior studied in consumer demand theory. Consumers are assumed to make choices, especially concerning the purchase of goods, such that they obtain the highest possible level of satisfaction. Utility maximization can be achieved at the peak of the total utility curve.

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Today, you are likely to spend a great deal of time driving to a factory outlet seeking to buy either a set of luggage without wheels or a how-to book on wine tasting. Be on the lookout for defective microphones.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
"The only profit center is the customer. "

-- Peter Drucker, management consultant

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