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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.

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EIGHT-FIRM CONCENTRATION RATIO

The proportion of total output in an industry produced by the eight largest firms in an industry. This is one of two common concentration ratios. The other is the eight-firm concentration ratio. Another related measure is the Herfindahl index. The eight-firm concentration ratio is commonly used to indicate the degree to which an industry is oligopolistic and the extent of market control held by the eight largest firms in the industry.

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Today, you are likely to spend a great deal of time lost in your local discount super center seeking to buy either a replacement remote control for your television or a replacement nozzle for your shower. Be on the lookout for the last item on a shelf.
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Natural gas has no odor. The smell is added artificially so that leaks can be detected.
"When we do the best we can, we never know what miracle is wrought in our life or in the life of another. "

-- Helen Keller, lecturer, author

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