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DISTRIBUTION: This was formerly, the placement variable of the marketing mix. The activities that put the product, service, or idea at the correct location the customer wants and needs in order to facilitate the purchase. Channels of distribution vary based on the businessŐ strategy, target market, and resources.

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FACTOR MARKET, EFFICIENCY

A factor market achieves efficiency in the allocation of resources by equating marginal revenue product to factor price. Perfect competition, as the efficiency benchmark, is the only market structure to satisfy this criterion and achieve factor market efficiency. Monopsony, oligopsony, and monopsonistic competition are inefficient because they equate marginal revenue product to marginal factor cost, both of which are greater than factor price.

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Today, you are likely to spend a great deal of time strolling through a department store seeking to buy either a replacement battery for your pocket calculator or a how-to book on home remodeling. Be on the lookout for neighborhood pets, especially belligerent parrots.
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This isn't me! What am I?

The word "fiscal" is derived from a Latin word meaning "moneybag."
"I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time. "

-- Anna Freud, psychologist

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