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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.

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FACTOR MARKET ANALYSIS

An analysis of the structure and equilibrium determination of markets that exchange the services of productive resources. This analysis highlights principles and concepts that tend to be most commonly associated with factor markets (also termed resource markets), including monopsony and bilateral monopoly. Marginal revenue product is a key concept on the demand side of the factor market. Marginal factor cost is a key concept on the supply side of the factor market.

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Today, you are likely to spend a great deal of time wandering around the shopping mall seeking to buy either a package of blank rewritable CDs or yellow cotton balls. Be on the lookout for vindictive digital clocks with revenge on their minds.
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One of the largest markets for gold in the United States is the manufacturing of class rings.
"Cherish your visions and your dreams as they are the children of your soul; the blue prints of your ultimate achievements."

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