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CAUSE AND EFFECT: The notion that every event in the universe is the direct result of a preceding event. The purpose of the scientific method is to identify these cause-and-effect relationships. This pursuit is based on a simple point of view: everything happens for a reason, something causes an event to happen. For every action there is a consequence. And for every consequence there is a cause.

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TOTAL REVENUE, MONOPOLY

The revenue received by a monopoly firm for the sale of its output. Total revenue is one two bits of information a monopoly firm needs to calculate economic profit, the other is total cost. In general, total revenue is price times quantity--the price received for selling a good times the quantity of the good sold at that price. For a monopoly firm, that charges different prices for different quantities, total revenue increases then decreases. Two other revenue measures directly related to total revenue are average revenue and marginal revenue. Total revenue is often depicted as a total revenue curve.

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BLUE PLACIDOLA
[What's This?]

Today, you are likely to spend a great deal of time going from convenience store to convenience store looking to buy either a birthday greeting card for your grandmother or a coffee cup commemorating yesterday. Be on the lookout for strangers with large satchels of used undergarments.
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This isn't me! What am I?

A thousand years before metal coins were developed, clay tablet "checks" were used as money by the Babylonians.
"Rowing harder doesn't help if the boat is headed in the wrong direction. "

-- Kenichi Ohmae, management consultant

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Weak Axiom of Profit Maximization
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