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LIFESTYLES: The opinions, activities, and interests that an individual expresses through his or her pattern of living. People tend to spend their time in certain ways and with certain types of people. These tendencies of interactions with others and utilization of time strongly affect many components of consumer behavior and subsequent decisions to purchase or not. Lifestyle patterns influence product needs, brand preferences, where people shop, and types of media that are effective to reach consumers.

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UNEMPLOYMENT SOURCES

The four key types or sources of the unemployment of resources, especially labor, are cyclical, seasonal, frictional, and structural. The first, cyclical, in most important in the macroeconomic analysis of business cycles. The last two, frictional and structural, are combined into what is termed natural unemployment. Stabilization policies are generally aimed at reducing cyclical unemployment.

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Today, you are likely to spend a great deal of time watching infomercials looking to buy either a birthday greeting card for your uncle or a T-shirt commemorating the 2000 Presidential election. Be on the lookout for telephone calls from long-lost relatives.
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"Learning is not compulsory, but neither is survival. "

-- W. Edwards Deming, management consultant

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