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PLANNING HORIZON: Another term for the long-run average cost curve. The long-run average cost curve is termed the planning horizon because it provides information a firm can use to plan factory construction and expansion in the long run.

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SUPPLY

The willingness and ability to sell a range of quantities of a good at a range of prices, during a given time period. Supply is one half of the market exchange process--the other is demand. This supply side of the market draws inspiration from the limited resources dimension of the scarcity problem.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers looking to buy either a lighted magnifying glass or a small, foam rubber football. Be on the lookout for high interest rates.
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