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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.
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PERFECT COMPETITION, CHARACTERISTICS The four key characteristics of perfect competition are: (1) a large number of small firms, (2) identical products sold by all firms, (3) perfect resource mobility or the freedom of entry into and exit out of the industry, and (4) perfect knowledge of prices and technology.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
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"The only profit center is the customer. " -- Peter Drucker, management consultant
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WPI
Wholesale Price Index
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