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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.
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STORE OF VALUE The money function in which money is used as a means of postponing the satisfaction obtained from using or consuming goods until a later time. Value is obtained from a good when it is consumed, when it is used to satisfy wants and needs. The value from consuming goods can be stored in several different ways, one of which is money. This is one of four basic functions of money. The other three are medium of exchange, unit of account, and standard of deferred payment.
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The first paper notes printed in the United States were in denominations of 1 cent, 5 cents, 25 cents, and 50 cents.
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"In war, there is no second prize for the runner-up." -- Omar Bradley, US Army general
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TI
Taxable Income
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