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LIFESTYLES: The opinions, activities, and interests that an individual expresses through his or her pattern of living. People tend to spend their time in certain ways and with certain types of people. These tendencies of interactions with others and utilization of time strongly affect many components of consumer behavior and subsequent decisions to purchase or not. Lifestyle patterns influence product needs, brand preferences, where people shop, and types of media that are effective to reach consumers.
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BROWN PRAGMATOX
Your compete MICRO*scope for today
You are the type of person who is down-to-earth and pragmatic, practical and sensible, and even a bit folksy. Family and friends take you shopping whenever they buy big, bulky items that require a lot of lifting. Today, you are likely to spend a great deal of time flipping through the yellow pages seeking to buy either a rotisserie oven that can also toast bread or a flower arrangement in a coffee cup for your father. Be on the lookout for neighborhood pets, especially belligerent parrots. You should consider shopping at stores or businesses beginning with the letter H, but do not buy any products with a serial number or product code containing the number 120599. Your preferred shopping venue is thrift stores. Your special symbol is the comma (,).
Is this You?
As a Brown Pragmatox, you are down-to-earth and practical. You are hard working and industrious. You are frugal to the point that you might even refrain from making a purchase that you really, really need. Doing so often causes problems down the road. You definitely go with function over form and substance over style.
This isn't me! What am I?
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FEDERAL FUNDS A common term for Federal Reserve deposits held by commercial banks, especially when these deposits are loaned between banks through the Federal funds market. The interest rate charged for these interbank loans is termed the Federal funds rate. Federal funds are used by individual banks to meet reserve requirements and the total held by the banking system is manipulated by the Federal Reserve System in the conduct of monetary policy.
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BUSINESS As UsualIn the same mini-mall with Dr. Nova Cain's dental offices and Smilin' Ted's All Comers Insurance Agency, resides Manny Mustard's House of Sandwiches -- one of those small, out-of-the-way, off-the-wall sorts of restaurants that has great food, excellent service, and plenty of atmosphere. Manny, the proprietor, is a good friend of mine who's struggling to turn his dream of restauranteering into reality. His restauranteering dream doesn't stop with one small, out-of-the-way, off-the-way restaurant with great food, excellent service, and atmosphere. No, Manny is shooting for a nation-wide chain of Manny Mustard's House of Sandwiches. He wants to go from being an overworked, underappreciated member of the third estate to a member of the second estate who overworks and underappreciates others. To help out my good friend Manny, let's take a long, hard look at the differences between small business and the larger, Fortune 500 kind.
Tell me more...
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The 22.6% decline in stock prices on October 19, 1987 was larger than the infamous 12.8% decline on October 29, 1929.
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"There is no passion to be found playing small ‚ in settling for a life that idles than the one you are capable of living." -- Nelson Mandela
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VAT
Value Added Tax
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