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MARKETING CONCEPT: Focusing the companyÕs attention on the wants and needs of the customer in the development of products, services, ideas, and strategies. This customer driven focus is throughout the structure of the organization, from the boardroom to the shipping department and every place in between. When a decision is to be made, the question is asked: ÒIs this going to be good for the customer?Ó If the answer is yes, the company is following the marketing concept
Visit the GLOSS*arama
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WHITE GULLIBON
Your compete MICRO*scope for today
You are the type of person who tends to be a bit naive to the ways of the economic world. Family and friends use your kitchen to store lawn equipment. Today, you are likely to spend a great deal of time watching infomercials seeking to buy either a package of 3 by 5 index cards, the ones without lines or a blue mechanical pencil. Be on the lookout for deranged pelicans. You should consider shopping at stores or businesses beginning with the letter N, but do not buy any products with a serial number or product code containing the number 062879. Your preferred shopping venue is television shopping channels. Your special symbol is the minus sign (-).
Is this You?
As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.
This isn't me! What am I?
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PRICE RATIONING The distribution or allocation of a limited commodity using markets and prices. Rationing is needed due to the scarcity problem. Because wants and needs are unlimited, but resources are limited, available commodities must be rationed out to competing uses. Markets ration commodities by limiting the purchase only to those buyers willing and able to pay the price.
Complete Entry | Visit the WEB*pedia |
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Fighting Business Cycles With STABILIZATION POLICIESAs you may recall, the twins, Donna the Democrat and Rhonda the Republican, seldom agree on anything involving politics, economics, fashion, or flower arrangements. Their imminent entry into the Interstate OmniBank can only mean trouble. Donna, in her official capacity as economic advisor to the President of the quaint and courteous Republic of Northwest Queoldiola, is attempting to enter Interstate OmniBank anxious to borrow enough to finance the Queoldiolan government deficit. Rhonda, as the head of the central bank of the Republic of Northwest Queoldiola, is making every effort to stop her. The source of this particular confrontation between the twins is apparently the best way to eliminate a year-long recession that has struck the quaint and courteous Republic of Northwest Queoldiola.
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Visit the PEDestrian's Guide
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Junk bonds are so called because they have a better than 50% chance of default, carrying a Standard & Poor's rating of CC or lower.
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"My life as a writer consists of 1/8 talent and 7/8 discipline. " -- John Irving, writer
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UTP
Unfair Trade Practice
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