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AD: The abbreviation for aggregate demand, which is the total (or aggregate) real expenditures on final goods and services produced in the domestic economy that buyers would willing and able to make at different price levels, during a given time period (usually a year). Aggregate demand (AD) is one half of the aggregate market analysis; the other half is aggregate supply. Aggregate demand, relates the economy's price level, measured by the GDP price deflator, and aggregate expenditures on domestic production, measured by real gross domestic product. The aggregate expenditures are consumption, investment, government purchases, and net exports made by the four macroeconomic sectors (household, business, government, and foreign).
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WHITE GULLIBON
Your compete MICRO*scope for today
You are the type of person who sees only the good in other people, because people are good. Family and friends use your kitchen to store lawn equipment. Today, you are likely to spend a great deal of time watching the shopping channel looking to buy either a desktop calendar with all federal and state holidays highlighted or a half-dozen helium filled balloons. Be on the lookout for mail order catalogs with hidden messages. You should consider shopping at stores or businesses beginning with the letter N, but do not buy any products with a serial number or product code containing the number 150291. Your preferred shopping venue is television shopping channels. Your special symbol is the minus sign (-).
Is this You?
As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.
This isn't me! What am I?
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STAR TREK SCARCITY A science-fiction phenomenon that emerged in the second half of the 20th century, which not only entertained millions of fans worldwide for decades, but also can be used to illustrate important economic concepts such as scarcity.
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Fact 1: Our Limited PieThe first stop for any pedestrian on a leisurely stroll through the busy economic streets of Shady Valley is Scarcity Stan's Ye Olde Bakery Shoppe and Confectionery Palace. The most noted pastry on Scarcity Stan's list of delectables, wedged between his mouth-watering apple danishes and scrumptious jelly donuts, is economic pie. My mouth waters with the thought. Economic pie isn't like other donuts, cakes, and confectioneries with their gobs of sweetness, but very little nutritional sustenance. In fact, given that it refers to the sum total of the economy's resources and productive activity, economic pie is filled to the brim with sustenance. Unfortunately, Scarcity Stan and the congregation of people we call society, has only one economic pie, and while it's pretty large, it's never quite as big as we would like.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
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"Good humor is a tonic for mind and body. It is the best antidote for anxiety and depression. It is a business asset. It attracts and keeps friends. It lightens human burdens. It is the direct route to serenity and contentment." -- Grenville Kleiser, Author
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