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May 18, 2026 

AmosWEB means Economics with a Touch of Whimsy!

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HORIZONTAL EQUITY: A system of taxes that treats equal people equally. In other words, if you make the same income as someone else and pay the same personal income taxes, then you have horizontal equity.

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WHITE GULLIBON
Your compete MICRO*scope for today

You are the type of person who often fails to see the forest or the trees. Family and friends often hit you up for loans. Today, you are likely to spend a great deal of time surfing the Internet wanting to buy either several orange mixing bowls or clothing for your pet dog. Be on the lookout for telephone calls from former employers. You should consider shopping at stores or businesses beginning with the letter D, but do not buy any products with a serial number or product code containing the number 105581. Your preferred shopping venue is television shopping channels. Your special symbol is the minus sign (-).


Is this You?

As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.


This isn't me! What am I?
KEYNESIAN ECONOMICS

A theory of macroeconomics developed by John Maynard Keynes based on the proposition that aggregate demand is the primary source of business-cycle instability and the most important cause of recessions. Keynesian economics points to discretionary government policies, especially fiscal policy, as the primary means of stabilizing business cycles and tends to be favored by those on the liberal end of the political spectrum. The basic principles of Keynesian economics were developed by Keynes in his book, The General Theory of Employment, Interest and Money, published in 1936. This work launched the modern study of macroeconomics and served as a guide for both macroeconomic theory and macroeconomic policies for four decades. Although it fell out of favor in the 1980s, Keynesian principles remain important to modern macroeconomic theories, especially aggregate market (AS-AD) analysis.

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The Odds On GAMBLING

I'm sure there's a great philosopher somewhere who once uttered the words, "Life's a contradiction and we're all a bunch of hypocrites." Take me for example. Just this morning I walked by Smilin' Ted's All-Comers Insurance Agency to drop off my annual shoe insurance premium (for protection against blowouts), then made a pit stop at Master Sprocket's convenience store where I plopped down five dollars on five (count 'em, five) Super Luck-O Multi-State Lottery tickets. Within a space of two blocks and twenty minutes I bought $37.56 worth of shoe insurance to avoid risk and then spent another $5 to take on some risk. Am I a walking contradiction, or what?
Tell me more...

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APLS

Ragnar Frisch and Jan Tinbergen were the 1st Nobel Prize winners in Economics in 1969.
"Nobody can be successful unless he loves his work. "

-- David Sarnoff, TV pioneer

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