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WILLINGNESS TO PAY: The price or dollar amount that someone is willing to give up or pay to acquire a good or service. Willingness to pay is the source of the demand price of a good. However, unlike demand price, in which buyers are on the spot of actually giving up the payment, willingness to pay does not require an actual payment. This concept is important to benefit-cost analysis, welfare economics, and efficiency criteria, especially Kaldor-Hicks efficiency. A related concept is willingness to accept.
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WHITE GULLIBON
Your compete MICRO*scope for today
You are the type of person who watches a lot of television, because your television friends never lie to you. Family and friends always take advantage of you. Today, you are likely to spend a great deal of time lost in your local discount super center seeking to buy either a case of blank recordable DVDs or a pair of red goulashes with shiny buckles. Be on the lookout for the last item on a shelf. You should consider shopping at stores or businesses beginning with the letter O, but do not buy any products with a serial number or product code containing the number 515215. Your preferred shopping venue is television shopping channels. Your special symbol is the minus sign (-).
Is this You?
As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.
This isn't me! What am I?
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AUCTION A formal market exchange in which prospective buyers make bids to purchase a commodity. An auction is an effective way of exchanging commodities by bringing together buyers and sellers. Auctions are commonly used to exchange financial instruments, agricultural commodities, personal assets, and works of art. Three notable types of auctions are English, Dutch, and sealed-bid.
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An Altogether Look at UNIONSHey, look! Is that who I think it is? Yes of course, that's Dan Dreiling the drywall guy. You might recall that Dan repaired a hole in my living room wall back in Fact 7. He's coming out of the Mona Mallard Duct Tape Industries plant with all of the duct tape factory workers. And he seems most distressed. Let's get to the bottom of this. Here's his story. The drywall business sort of dried up, and Dan has taken up employment in the exciting field of duct tape fabrication. The duct tape workers, though, are talking union. Dan's indecisive about this move toward unionization. Perhaps we can help him out. Let's stroll around the often controversial topic of labor unions.
Tell me more...
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Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
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"Habit is a cable; we weave a thread of it each day, and at last we cannot break it. " -- Horace Mann, educator
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NIA
National Income Accounts
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