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May 26, 2026 

AmosWEB means Economics with a Touch of Whimsy!

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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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WHITE GULLIBON
Your compete MICRO*scope for today

You are the type of person who seldom sees the evil that runs amok, because there is no evil that you can see. Family and friends probably don't even know you exist. Today, you are likely to spend a great deal of time at a flea market trying to buy either several magazines on computer software or a T-shirt commemorating the second moon landing. Be on the lookout for celebrities who speak directly to you through your television. You should consider shopping at stores or businesses beginning with the letter T, but do not buy any products with a serial number or product code containing the number 281955. Your preferred shopping venue is television shopping channels. Your special symbol is the minus sign (-).


Is this You?

As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.


This isn't me! What am I?
AVERAGE TOTAL COST

Total cost per unit of output, found by dividing total cost by the quantity of output. When compared with price (per unit revenue), average total cost (ATC) indicates the per unit profitability of a profit-maximizing firm. Average total cost is one of three average cost concepts important to short-run production analysis. The other two are average fixed cost and average variable cost. A related concept is marginal cost.

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The Sick State Of HEALTH CARE

Our pedestrian's guide to the economy would be remiss if we failed to stroll past the Shady Valley Memorial Hospital and my very own physician's place of business, the Dr. Dowrimple T. Bedside Family Clinic, to examine the considerable controversy over health care. A debate has raged for years over health care in the United States, including, but not limited to, the quality of services, their cost, their slice of the economic pie, who pays, who doesn't, and who should.
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APLS

The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
"Try not to become a man of success, but rather try to become a man of value. "

-- Albert Einstein

AACCLA
Association of American Chambers of Commerce in Latin America
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