You are the type of person who is the poster child for the phrase, "Have a nice day," as long as it involves shopping. Family and friends call you if they need to know the address, telephone number, or operating hours of any store in the city. Today, you are likely to spend a great deal of time at a flea market wanting to buy either a turbo-powered vacuum cleaner or a battery-powered, rechargeable vacuum cleaner. Be on the lookout for neighborhood pets, especially belligerent parrots. You should consider shopping at stores or businesses beginning with the letter T, but do not buy any products with a serial number or product code containing the number 990363. Your preferred shopping venue is shopping malls. Your special symbol is the asterisk (*).

As a Yellow Chipperoon, you are happy, happy, happy. You enjoy everything about life and about shopping. You love shopping. You love buying. You love spending. You love to compare products and prices. You love the crowds. You love chatting with the store clerks. You love every bit of the buying process. Nothing dissuades you from having a good time shopping, whether you're buying a box of facial tissues or a new house. Does it get any better than spending an afternoon at the shopping mall? No way!

The decision to seek out or produce information based on a comparison of the cost of acquiring the information and the benefit obtained from the information. Efficient information search is achieved with a equality between the marginal cost of search and the marginal benefit of search. Because the marginal cost of search is invariably greater than zero, search effort stops short of acquiring complete information.

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Winston Smythe Kennsington III -- our second-estate financial maestro -- has given me a hot, and I mean REALLY HOT, investment tip. Waldo Industries, the parent company of Waldo's TexMex Taco World, is making plans to expand its franchises. Marketing studies show that people are ripe and ready for Waldo's Super Deluxe TexMex Gargantuan Tacos beyond the confines of Shady Valley. For a minimal investment, I can grab a share of this money-making opportunity. A minimal investment to our Ivy-League friend Winnie is $500,000. Unfortunately my bank account, including recent deposits of loose change found on our pedestrian trek, is a few zeros short. Is this another sure-fire financial opportunity that will pass me by?
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