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March 6, 2026 

AmosWEB means Economics with a Touch of Whimsy!

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GOALS: Five basic conditions of the economy that are generally desired by society. They are typically divided into macro goals (full employment, stability and growth) and micro goals (efficiency and equity).

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YELLOW CHIPPEROON
Your compete MICRO*scope for today

You are the type of person who is the poster child for the phrase, "Have a nice day," as long as it involves shopping. Family and friends call you if they need to know the address, telephone number, or operating hours of any store in the city. Today, you are likely to spend a great deal of time at a flea market wanting to buy either a turbo-powered vacuum cleaner or a battery-powered, rechargeable vacuum cleaner. Be on the lookout for neighborhood pets, especially belligerent parrots. You should consider shopping at stores or businesses beginning with the letter T, but do not buy any products with a serial number or product code containing the number 990363. Your preferred shopping venue is shopping malls. Your special symbol is the asterisk (*).


Is this You?

As a Yellow Chipperoon, you are happy, happy, happy. You enjoy everything about life and about shopping. You love shopping. You love buying. You love spending. You love to compare products and prices. You love the crowds. You love chatting with the store clerks. You love every bit of the buying process. Nothing dissuades you from having a good time shopping, whether you're buying a box of facial tissues or a new house. Does it get any better than spending an afternoon at the shopping mall? No way!


This isn't me! What am I?
PERFECT COMPETITION, MARGINAL ANALYSIS

A perfectly competitive firm produces the profit-maximizing quantity of output that equates marginal revenue and marginal cost. This marginal approach is one of three methods that used to determine the profit-maximizing quantity of output. The other two methods involve the direct analysis of economic profit or a comparison of total revenue and total cost.

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My Sales Pitch On ADVERTISING

Our extended sojourn through the winding complexities of the economy has worn the soles from my jogging shoes. For the best bargain on a new pair, let's consult those annoying flyers stuffed into the Sunday newspaper. We're in luck. The Mega-Mart Discount Warehouse Super Center is having their monthly "once in a lifetime" sale on jogging shoes. Without this Mega-Mart Discount Warehouse Super Center advertising supplement, I might have unknowingly paid a higher price for my brand new Fleet Feet Footwear jogging shoes. Isn't advertising wonderful?
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APLS

Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"All things are difficult before they are easy."

-- Thomas Fuller, Physician

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