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May 25, 2026 

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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.

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YELLOW CHIPPEROON
Your compete MICRO*scope for today

You are the type of person who is always happy, happy, happy, because you enjoy every second of life. Family and friends never know what to give you as a present, because you've already bought it. Today, you are likely to spend a great deal of time at a garage sale seeking to buy either a replacement remote control for your television or a replacement nozzle for your shower. Be on the lookout for infected paper cuts. You should consider shopping at stores or businesses beginning with the letter I, but do not buy any products with a serial number or product code containing the number 312083. Your preferred shopping venue is shopping malls. Your special symbol is the asterisk (*).


Is this You?

As a Yellow Chipperoon, you are happy, happy, happy. You enjoy everything about life and about shopping. You love shopping. You love buying. You love spending. You love to compare products and prices. You love the crowds. You love chatting with the store clerks. You love every bit of the buying process. Nothing dissuades you from having a good time shopping, whether you're buying a box of facial tissues or a new house. Does it get any better than spending an afternoon at the shopping mall? No way!


This isn't me! What am I?
CONGRESSIONAL BUDGET OFFICE

A nonpartisan governmental support agency that provides Congress with analyses needed for economic and budget decisions and with the information and estimates required for the Congressional budget process. The Congressional Budget Office was created by the Congressional Budget and Impoundment Control Act of 1974. It began operating on February 24, 1975. The Congressional Budget Office is composed primarily of economists and public policy analysts. About 70 percent of its professional staff hold advanced degrees in either economics or public policy.

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The Odds On GAMBLING

I'm sure there's a great philosopher somewhere who once uttered the words, "Life's a contradiction and we're all a bunch of hypocrites." Take me for example. Just this morning I walked by Smilin' Ted's All-Comers Insurance Agency to drop off my annual shoe insurance premium (for protection against blowouts), then made a pit stop at Master Sprocket's convenience store where I plopped down five dollars on five (count 'em, five) Super Luck-O Multi-State Lottery tickets. Within a space of two blocks and twenty minutes I bought $37.56 worth of shoe insurance to avoid risk and then spent another $5 to take on some risk. Am I a walking contradiction, or what?
Tell me more...

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APLS

The New York Stock Exchange was established by a group of investors in New York City in 1817 under a buttonwood tree at the end of a little road named Wall Street.
"There's a very positive relationship between people's ability to accomplish any task and the time they're willing to spend on it."

-- Dr. Joyce Brothers

ICCH
International Commodities Clearing House
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