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March 10, 2026 

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PERFECT COMPETITION, SHORT-RUN PRODUCTION ANALYSIS: A perfectly competitive firm produces the profit-maximizing quantity of output that equates marginal revenue and marginal cost. This production level can be identified using total revenue and cost, marginal revenue and cost, or profit. Because a perfectly competitive firm faces a perfectly elastic demand curve, it efficiently allocates resources by equating price and marginal cost. In addition, the marginal cost curve above the average variable cost curve is the perfectly competitive firm's short-run supply curve.

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YELLOW CHIPPEROON
Your compete MICRO*scope for today

You are the type of person who has an extensive catalog of shopping dreams which you consciously program into your subconscious before going to sleep at night. Family and friends never know what to give you as a present, because you've already bought it. Today, you are likely to spend a great deal of time touring the new suburban shopping complex seeking to buy either a how-to book on home decorating or a set of luggage with wheels. Be on the lookout for telephone calls from long-lost relatives. You should consider shopping at stores or businesses beginning with the letter S, but do not buy any products with a serial number or product code containing the number 390605. Your preferred shopping venue is shopping malls. Your special symbol is the asterisk (*).


Is this You?

As a Yellow Chipperoon, you are happy, happy, happy. You enjoy everything about life and about shopping. You love shopping. You love buying. You love spending. You love to compare products and prices. You love the crowds. You love chatting with the store clerks. You love every bit of the buying process. Nothing dissuades you from having a good time shopping, whether you're buying a box of facial tissues or a new house. Does it get any better than spending an afternoon at the shopping mall? No way!


This isn't me! What am I?
POSITIVE ECONOMICS

The branch of economics that seeks to explain the way the economy actually operates. It is the application of the scientific method and the process of testing hypothesis to economic phenomena. A positive economic statement is one that can be refuted by looking at the real world--that is, by testing a hypothesis.

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A Perfect Picture Of PROFIT

Good news! Manny Mustard, my long-time friend and proprietor of Manny Mustard's House of Sandwiches is having a special on his Deluxe Club Sandwich. Let's drop in for a brief respite -- and lunch. More good news! Manny is bubbling profusely about the vitality of his business. Last month he turned a profit. Yes, that much cherished profit, the goal of business firms, be they large or small. Upon closer inspection Manny's profit calculation might be suffering from an oversight or two. It seems as though Manny neglected to pay himself a wage. Nor did he bother to include any interest expense on the savings he invested in his House of Sandwiches venture. But what the heck, he earned a profit -- didn't he?
Tell me more...

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APLS

A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"Don't be afraid of the space between your dreams and reality. If you can dream it, you can make it so."

-- Belva Davis, Journalist

MPS
Marginal Propensity to Save
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