|
|
PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.
Visit the GLOSS*arama
|
|
|
|
                           PRODUCTION: The process of transforming the natural resources of the land into consumer satisfying consumption goods or productive capital goods. This transformation process involves the four scarce resources or factors of production--labor, capital, land, and entrepreneurship. Although production is generally the physical transformation of materials, it often involves the spatial relocation, or transportation, of commodities, as well. Scarcity is better addressed and living standards are enhanced by transforming natural resources of the land into more valuable and more satisfying goods. In their natural state raw materials generally provide less satisfaction of wants and needs than they do once processed, transformed, or fabricated into products.For example, most people obtain greater satisfaction from driving around in a finely crafted sports car than what they might be able to obtain directly from lumps of iron ore, silicon dioxide, bauxite ore, and other car-making materials buried in the Earth's crust. Most people prefer eating a finely crafted hot fudge sundae than what they might be able to obtain directly from the raw, unprocessed cocoa beans, vanilla beans, almond nuts, and maraschino cherries hanging on their respective trees and bushes. Although production is generally seen as the physical transformation of natural resources, it can also involve the spatial transportation of commodities. A commodity must be in the desired form as well as the desired location to be effectively used. For example, Duncan Thurly enjoys eating hot fudge sundaes (more so than having unprocessed cocoa beans, vanilla beans, almond nuts, and maraschino cherries hanging on their respective trees and bushes). However, the hot fudge sundae provides little satisfaction if it is located in the Hot Mamma Fudge Ice Cream Shoppe, but Duncan Thurly is in home in suburban Shady Valley ten miles away. Either Duncan needs to visit the Hot Mamma Fudge Ice Cream Shoppe or the hot fudge sundae needs to be shipped to Duncan's suburban residence. Either action requires the use of scarce resources. In the same manner that scarce resources are used to transform materials into a more suitable physical form, scarce resources are also needed to transport a commodity to a suitable spatial location.
Recommended Citation:PRODUCTION, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: October 30, 2024].
Check Out These Related Terms... | | | | | | |
Or For A Little Background... | | | | | | | | | | | |
And For Further Study... | | | | | | | | |
Search Again?
Back to the WEB*pedia
|
|
|
PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time at the confiscated property police auction wanting to buy either a weathervane with a chicken on top or a flower arrangement with daisies and carnations for your uncle. Be on the lookout for defective microphones.
Your Complete Scope
This isn't me! What am I?
|
|
|
A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
|
|
|
"Anyone who has never made a mistake has never tried anything new. " -- Albert Einstein, physicist
|
|
BNA
Bureau of National Affairs
|
|
|
Tell us what you think about AmosWEB. Like what you see? Have suggestions for improvements? Let us know. Click the User Feedback link.
User Feedback
|
|
