BUYERS' EXPECTATIONS: One of the five demand determinants assumed constant when a demand curve is constructed, and that shift the demand curve when they change. The other four are income, preferences, other prices, and number of buyers. If buyers expect the future price will be greater, then they're likely to buy more today, to avoid the higher future price. Alternatively, if buyers expect a lower future price, then they're likely to buy less today, awaiting the lower price. A higher future price induces an increase in demand and a lower future price induces a decrease in demand. See also | demand | demand curve | demand determinants | income, demand determinant | preferences | other prices | number of buyers | demand shock | demand increase | demand decrease | sellers' expectations | financial markets | stock market | corporate stock |
