MARKET STRUCTURE CONTINUUM: The four common market structures, perfect competition, monopoly, monopolistic competition, and oligopoly, can be viewed as a continuum based on (1) differences in the number of firms in a market, (2) the relative size of each firm, and thus (3) the market control of each firm. Perfect competition lies at one end and monopoly at the other. Monopolistic competition is close to perfect competition and oligopoly is near monopoly. The essence of the continuum is that monopolistic competition blends into oligopoly, with no clear-cut line of separation.Market structures form a continuum bounded by perfect competition on one end, monopoly on the other. Monopolistic competition and oligopoly then comprise the middle of the continuum. The continuum is based on the relative number and size of firms in the industry and the market control of each firm. At one end of the continuum, perfect competition has a large number of small firms with no market control. Moving along the continuum, monopolistic competition has a large number of small firms with some market control. Farther along, monopolistic competition blends into oligopoly, which has a small number of large firms with extensive market control. Reaching the other end, monopoly has a single firm with complete market control. A Continuum of Sellers
The position that each of the four basic market structures--perfect competition, monopolistic competition, oligopoly, and monopoly--occupy on the continuum can be identified easily with the click of a few buttons.
The real world is primarily populated by the two remaining market structures, monopolistic competition and oligopoly. With only a few exceptions, real world industries and markets are best represented by one of these two market structures. Shades of GrayPerhaps the most important is that the market structure continuum IS a continuum. Perfect competition, monopolistic competition, oligopoly, and monopoly are not four, totally distinct market structures. These market structures do not occupy four distinct points that make up the exhibit. One market structure blends into another. No clear-cut, crisp, well-defined dividing lines separate one market structure from another.In particular, some real world markets are best represented by monopolistic competition and others by oligopoly. However, other market structures have some characteristics of monopolistic competition, but also a few characteristics of oligopoly. Some monopolistically competitive markets are almost perfect competition. Some oligopolistic market structures are almost monopoly. The market structure continuum IS a continuum. The four basic market structures that make up the continuum are best thought of as guidelines or general categories. But variation and differences are the norm rather than the exception. A Continuum of Buyers
Such a buying-side continuum is illustrated in this exhibit.
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